Product innovation is the process of innovating new products which satisfies customer needs. Two major product innovations, tetraethyl lead and lubricating oil additives were brought to the petroleum industry by General Motors. These products made a revolution in petroleum industry. All the innovations were invented to satisfy clearly identified economic needs. Nowadays R&D team is continuously exploring their ideas and views to innovate a new product.
- Track 1-1 New Product Development
- Track 2-2 Strategic Importance
- Track 3-3 Existing Product Development
- Track 4-4 Brand Switching